Services
We work best with digital marketing & IT product teams in strategy, implementation, and growth engagements.
Types of Engagement
Strategy
The foundation of every project is built upon taking a deep dive into user data and applying those insights to create measurable requirements, goals, and strategies that inform the execution and growth work ahead.
Strategy + Implementation
With a solid foundation built on user-insights and data, we apply that knowledge to create and develop custom websites and applications that are designed to measure KPIs and deliver ROI.
Strategy + Implementation + Growth
The work isn’t over after a product is shipped. In our growth phase we help our clients optimize their new products through strategic marketing strategies that track to their new data and KPIs.
Strategy
Strategy services make up the first two phases of our process map: Discovery and Strategy. Here we do the work to fully understand your business and goals, taking a deep dive into both qualitative and quantitive data. We then begin to define what that data is telling us through a series of recommendations and requirements that clearly define what we will make and how we will make it.
- Comprehensive Product Audit
- User Research
- Competitive Analysis
- Workshops
- Creative Design
- Content Strategy
- Information Architecture
- Product Requirements
- Planning + Metrics
American Kennel Club
The AKC came to us for an information architecture overhaul, a modern art direction, and the creation of a new marketplace
Implementation
Implementation services make up the third phase of our process map, often accomplished in sprints. In the execution phase we start building the frame and picking out paint colors. This is often the most anticipated part of any project because we really start to see what all that strategy work has led up to.
- User Experience (UX)
- Visual Design (UI)
- Prototyping
- Usability Testing
- Open-Source Development
- Custom Application Development
- Content Migration
- Video Production
- Training + Support
NHL Bracket Challenge
We helped the NHL create a game that was as fast, exciting, and engaging as the playoff games themselves.
Growth
Growth services make up the fourth phase of our process map. We consider growth opportunities throughout an entire project, but many implementations happen after product launch.
- Analytics + Goal Tracking
- Digital Marketing Strategy
- Paid Search Management
- Paid Social Management
- SEO Optimization + Training
- Product Testing + Optimization
- A/B + Focus Testing
- Product Evolution
- Trend Tracking
MSG Partner Central
ETR worked with Madison Square Garden to develop a digital partner platform to provide information to and increase transparency with their trusted partners