Insights and tips from our experts.

California Consumer Privacy Act: Get Up to Speed [Free Guide]

A few years ago, the forthcoming GDPR shook up the web design industry — online companies and agencies alike scrambled to understand the legal jargon behind the law so they could protect themselves and their clients.  We created a GDPR service offering as a response. Now, we are seeing a similar event happen with the […]


Flexibility & Usability, How They Impact Your Ideas

Your big idea has a starting point. A place where you take it from a thought you had in line at the coffee shop to something with forward movement that you’re going to make happen. Make the path you’re about to take an informed one, when it comes to the flexibility and usability of design. […]


Mental Models: Why they are getting in your way

I have been thinking a lot about Mental Models lately — or rather, why it is so hard to change them. My husband and I recently had our first child and she wouldn’t drink cold bottles. Every time we prepared to go out we had to get together our bottle warming system. We would make […]


Thoughts on WordPress’s New Gutenberg Editor

Released on December 6th, 2018, WordPress 5.0 was one of the most anticipated and hotly debated releases in WordPress history. It introduced Gutenberg, the new block based post editor and a drastic departure from the Classic Editor that has been included with WordPress since its inception. In this article we will be taking a closer […]


Going Distributed: How, Why, and Tips for Success

Each year in Q1, ExpandTheRoom (ETR) has a senior offsite meeting. This allows us to step aside from running the business for a few days, so we can work on the business. During this annual meeting, we critique our previous year and do our best to plan the next. It was here, with a beautiful […]


Why We Have a Code of Conduct

ExpandTheRoom (ETR) recently published its first official code of conduct, which verbalizes our expectations for behavior in the workplace and establishes guidelines for enforcing those standards. Like the documents from which we (liberally) borrowed to construct it, we’ve made our code open source in the hope that it will spark conversations similar to the ones we’ve […]


The Eight Principles Of Purpose-Driven Design

In many ways, Process is the currency on which designers trade. The ability to tell the story of how you arrived at a particular design solution is every bit as important as any one design deliverable itself. The ability to articulate how we’re going to turn a potential client’s great idea into a functional, valuable […]


How to Choose the Right Typeface for Your Website

If you design and build websites, you probably feel confident using typefaces. However, when it comes to choosing typefaces, you may have trouble knowing where to look and what to look for. As Associate Design Director at ExpandTheRoom, I design digital products for a variety of brands, from small non-profits to large publishing companies. Part […]


Learnings From Delivering a Massive Design Project Solely on UXPin

In July of 2015, ExpandTheRoom kicked off a massive design project for a large, multinational travel IT company that provides a variety of products and services to airlines around the world. We collaborated with them to redesign their consumer-facing flight reservation system (what you would find at an airline’s homepage) and a similar booking system […]