Insights and tips from our experts.

Mapping Marketing to Value: How to Assess and Reorient Your Focus

The late great business management scholar Peter Drucker once said “any business enterprise has two – and only these two — basic functions: marketing and innovation.” Not surprisingly, most business leaders I work with today recognize that marketing plays a critical role in the success of their organization. But they often disagree on marketing’s definition. […]


How to Measure the Success of Your Next Design Project

When starting a digital design project, there’s one question that should be at the forefront of your mind – how will we measure success? Yet many organizations start a major design or UX project – a website redesign, a brand refresh, a new venture – without seriously considering this question. Whether they think the outcome […]


Digital Design Process: Drive Successful Outcomes

Here are the proven steps we take to get a digital product from kickoff to launch and through to growth and optimization.   “What’s your process? What makes you different/better? Why should we work with ExpandTheRoom over others?” These are the questions that new clients often ask us, so we thought others may find value […]


Is Your Company Culture Quarantined? Here’s How To Get It Back

The importance of creating a vibrant culture for your remote team


How To Solve Remote Work Challenges: Five Tips From ETR’s Fully Distributed Team

As the coronavirus spreads, so does the new normal. For those who were around in the days immediately following 9/11, it’s strangely reminiscent. A new terminology took root (“If you see something, say something”), the news cycle became perpetual, and we adopted new practices, like actually being screened at airports – not just sprinting through […]


How to Write Effective Product Research Questions

To create the best product possible it is essential to talk to the people whose thoughts and opinions are most important to the end result — both stakeholders, who are crucial to understanding the goals and inner workings of a product, and end users, whose needs, goals, and values must be understood in order to make it effective.


How to Kick Off a Web Design Project Using ETR’s Proven Method [With Free Template]

Not so long ago, before ExpandTheRoom went distributed, I would start my workday with a commute that took me down the Westside Highway along the Hudson River. At 46th Street I would pass by the awe-inspiring USS Intrepid aircraft carrier which is moored there and hosts the Intrepid Sea, Air & Space Museum. Every time […]


California Consumer Privacy Act: Get Up to Speed [Free Guide]

A few years ago, the forthcoming GDPR shook up the web design industry — online companies and agencies alike scrambled to understand the legal jargon behind the law so they could protect themselves and their clients.  We created a GDPR service offering as a response. Now, we are seeing a similar event happen with the […]


Flexibility & Usability, How They Impact Your Ideas

Your big idea has a starting point. A place where you take it from a thought you had in line at the coffee shop to something with forward movement that you’re going to make happen. Make the path you’re about to take an informed one, when it comes to the flexibility and usability of design. […]


The Eight Principles of Purpose-Driven Design

In many ways, Process is the currency on which designers trade. The ability to tell the story of how you arrived at a particular design solution is every bit as important as any one design deliverable itself. The ability to articulate how we’re going to turn a potential client’s great idea into a functional, valuable […]


Mental Models: Why They Are Getting in Your Way

I have been thinking a lot about Mental Models lately — or rather, why it is so hard to change them. My husband and I recently had our first child and she wouldn’t drink cold bottles. Every time we prepared to go out we had to get together our bottle warming system. We would make […]


Thoughts on WordPress’s New Gutenberg Editor

Released on December 6th, 2018, WordPress 5.0 was one of the most anticipated and hotly debated releases in WordPress history. It introduced Gutenberg, the new block based post editor and a drastic departure from the Classic Editor that has been included with WordPress since its inception. In this article we will be taking a closer […]


Going Distributed: How, Why, and Tips for Success

Update: Over the last few years, ETR has learned a lot more about how to be successful as a distributed team. We’ve compiled these insights in a related article aimed at helping other organizations better cope with the remote work challenges posed by COVID-19. Each year in Q1, ExpandTheRoom (ETR) has a senior offsite meeting. […]


Why We Have a Code of Conduct

ExpandTheRoom (ETR) recently published its first official code of conduct, which verbalizes our expectations for behavior in the workplace and establishes guidelines for enforcing those standards. Like the documents from which we (liberally) borrowed to construct it, we’ve made our code open source in the hope that it will spark conversations similar to the ones we’ve […]


How to Choose the Right Typeface for Your Website

If you design and build websites, you probably feel confident using typefaces. However, when it comes to choosing typefaces, you may have trouble knowing where to look and what to look for. As Associate Design Director at ExpandTheRoom, I design digital products for a variety of brands, from small non-profits to large publishing companies. Part […]


Learnings From Delivering a Massive Design Project Solely on UXPin

In July of 2015, ExpandTheRoom kicked off a massive design project for a large, multinational travel IT company that provides a variety of products and services to airlines around the world. We collaborated with them to redesign their consumer-facing flight reservation system (what you would find at an airline’s homepage) and a similar booking system […]