Insights

In the field of design, trends come and go. As technologies evolve and user preferences shift, design trends naturally progress and adapt. Keeping up with the latest trends helps brands stay current and resonate more with consumers as their preferences evolve. Last year, we highlighted dynamic color, personalization, and simplicity. In 2024, we envision designers

With the rapid expansion of new technologies like AI, we can see in human beings a fascinating desire for technology to do human things. We’ve moved far beyond assembly line robots putting rivets into car panels or picking items off a shelf. Where machines once took over rote and physically demanding tasks, we now have

At ExpandTheRoom, we’ve partnered with many organizations in the healthcare space, and we’ve done a lot of research specifically on healthcare for older adults and their caregivers. We’ve worked with VNS Health, a home and community care organization based in New York, for nearly a decade. We’ve also worked with Commonwealth Care Alliance, a mission-driven

The Billion Oyster Project’s annual event, which took place during New York Climate Week, was the perfect occasion to celebrate our recent union with Infinum while promoting sustainability as our shared value. ExpandTheRoom has been involved with the Billion Oyster Project since its earliest days, and it’s been thrilling to see their ever-growing impact as

There’s a principle in design thinking called reframing. The idea is that by recontextualizing problems we can arrive at more innovative solutions. In other words, sometimes we’re coming up with solutions to the wrong questions. If we take a step back and consider what’s really going on in a given situation, we can often uncover

Humans make incredibly fast decisions. Research has shown that it takes roughly 50 milliseconds (about 0.05 seconds) for people to form their opinion of your website. And, of course, technology is making it increasingly easier for humans to act on these opinions. Just click, tap, swipe, or blurt out “Alexa, off!” and it can quickly

Twenty years ago, when ETR was getting started, putting together a beautiful website that functioned seamlessly was far from a given. You could do fewer things with code or design programs. Creating animations was complex work, and they were a bandwidth hog. Good hosting wasn’t always easy to find. Consumers had weak internet connections that

At more established or traditional companies, websites are typically the marketing department’s responsibility. But that doesn’t mean the marketing team alone has all the knowledge needed to create and maintain effective websites. While marketing leaders will likely continue to have primary ownership over company websites, it is a mistake to think that the marketing team

If your company has a website, there will come a time when you’ll want to redesign or replatform. It’s not a matter of if this will happen, but when. Because in digital nothing stays the same for long. When that happens, you’ll be faced with a content migration: the transfer of your assets (copy, images,

We are testing the many tools powered by A.I. that have arrived recently in order to see how they could help improve our processes.

Every company has core services and offerings that are just a bit outside of their wheelhouse. Smart companies have a strong network of experts that they can bring in when the need demands it. The Catalyst Partners, with whom we work on larger-scale data projects, is one of these exceptional partners. In this piece, Catalyst’s

In ETR’s Purpose-Driven Design we have a principle we often use to refer to our consistent track-record of launching great products on-time and on budget. That principle is Innovation = Aspiration/Feasibility. What this principle means is that brand innovation based solely on creating trend-setting, cutting-edge, or industry-disrupting design is risky if the budget, resources, or