Budget & Planning

February 2, 2023–In ETR’s Purpose-Driven Design we have a principle we often use to refer to our consistent track-record of launching great products on-time and on budget. That principle is Innovation = Aspiration/Feasibility. What this principle means is that brand innovation based solely on creating trend-setting, cutting-edge, or industry-disrupting design is risky if the budget, resources, or

October 19, 2022–A website costs exactly the same as a house or a car or a horse. The reality is that website design and development costs can range significantly depending on your requirements and expectations.  Off-the-shelf website costs Let’s start at square one (pun intended). On a high level, if you use off-the-shelf software like Squarespace and

September 16, 2019–Large design agencies might lure you in with a big name, but it’s the lean and nimble agencies who consistently provide real value to their partners.