Virtual Reality

Virtual reality (VR) presents an unprecedented opportunity for immersive storytelling. VR creates an engaging medium that allows a user to truly feel like they have been transported somewhere else. As covered in the NY Times, VR’s application is growing daily but early successes are being seen in education, tourism, e-commerce, marketing and live events.

With major companies and platforms like Google, YouTube, Facebook, Samsung, and Apple supporting VR, the format is here to stay and proves this is just the beginning of something big. Over $4 Billion has been invested in the space since 2010.

171 million VR users are expected by 2018

Experience VR

With a strong internet connection, you can experience VR on most modern devices: mobile phones, computers, tablets, smart TVs, Apple TV, and more. The audience for VR content is huge and the barrier of entry low.

You don’t need special goggles to view VR content but having them will make the viewing experience even better and allow you to explore 3D elements. If you are interested in goggles, we recommend Google Cardboard.

Ready to give it a shot? Just press, “play” on the videos below and use the directional navigation in the top left corner of the video to move around.


ETR has partnered with award-winning video storytelling company, Cimaglia Productions to offer the highest quality VR content possible. ETR’s design and technology combined with Cimaglia’s video production expertise, creates a turnkey solution from two established and trusted companies.


VR is an excellent tool for education. It allows students to engage more deeply with the material and creates a much more rich learning experience. VR is an extremely cost-effective solution compared to traditional models that require significant travel expenses and substantial physical infrastructure.

Billion Oyster Project’s mission is to get 1 Billion Oysters into NY Harbor to help clean up the water and build back reef structure to protect against storm surge. The high school students of The New York Harbor School grow, monitor and track the oyster’s progress.


Virtual Reality is the purest manifestation of the classic sales maxim: show, don’t tell. With VR, people can explore any scene as they wish so why shouldn’t they be able to shop too? Ripe for retail, VR will help turn any content experience into a commerce opportunity.


There is no better way to get potential tourists excited about your destination than by sharing a little of your culture, beauty and people with them. VR lets travelers briefly step inside your world and leaves them wanting more. VR content helps builds excitement and trust around safety, accommodations, and general location conditions.

“Virtual reality was once the dream of science fiction. But the internet was also once a dream, and so were computers and smartphones. The future is coming.”

Mark Zuckerberg, Facebook

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