The mission statement of New York Road Runners is to Help and Inspire People Through Running, and that statement is proven nowhere more powerfully than at the NYRR RUNCENTER featuring the New Balance Run Hub. Located near Columbus Circle in NYC and filled with medals, ribbons, photos, and other wonderful artifacts of the rich history of NYRR, the NYRR RUNCENTER has grown to serve many functions: branded space, information hub, race event processing, and training center.
However, the interactive touchscreens located throughout the space could not keep pace with the rapidly shifting and expanding functions of the space. Those touchscreen experiences were not optimized for runner engagement. Additionally, the technology powering the touchscreens limited the scalability of content production.