Creating an Entirely New Brand
Client: Move Systems
Establishing a new brand is not an easy thing to do. It’s even harder when you consider that most of the time, the new business or product is still being figured out. It’s no small challenge to define how you want to present yourself to the world, when you're still trying to understand yourself.
Move Systems was in this position when they came to ETR. They had a great idea, aimed at disrupting and modernizing the food cart/truck industry. They wanted to clean up all aspects of the industry, from noise and air pollution to better tax collection and government regulation compliance. They also wanted to support Veterans and develop a new advertising network.
We worked with them to build a brand that would speak to the multiple different audiences they had. From non-english speakers to state and city government, Move’s brand had to be clear, simple, and represent the positive change they were trying to make.
We started our process by talking to stakeholders in all areas of the industry, helping to introduce the concept/company and validate their business model. From there, we parallel-pathed logo creation alongside website design, so we could feel brand come to life in real application. Once understood, the brand was transferred to all areas of the company, including the industrial design of their patented MRV vehicles.
Today, Move Systems continues making great strides and recently announced a manufacturing commitment to the state of Michigan. Get more info on Move Systems innovation.