Listen. Learn. Expand.

At ETR we constantly push to expand our thinking, our solutions, and our experiences. We never stop learning, listening, or experimenting.

What we do

We add value to your business. From digital strategy to full-blown product development, to video production and marketing, we work nimbly to help identify your real business problems and create efficient solutions to them.
Research & discovery
Digital product strategy
Content strategy
UX design
Visual design
Information architecture
Design systems
Custom applications
Responsive websites
Mobile applications
Video production
Paid social
Email newsletters
Display ads

How we do it

ExpandTheRoom looks for purpose in each decision we make and every solution we create. Purpose-Driven Design is our philosophy and the framework we use to solve design challenges.

Read Philosophy

How we got here

It started on the ice. Co-founders James Cole and Todd Doyle met playing ice hockey in 1997. They became fast friends and learned they shared an optimistic view of the burgeoning digital space. They also discovered they shared a belief that user data should be instrumental in the product design process.

Both Cole and Doyle spent years in corporate roles (Universal Music Group, Rolling Stone, BMG Distribution, etc.) which proved to be a great education for running ETR years later. Their experience at big companies allows them to better understand their customers today — it also revealed inefficiencies they never want ETR to fall victim too.

Over the years, ETR has grown from two people working out of a small New York City apartment to a diverse team of experts around the country. Todd and James still actively run the business today and continue to set the bar high for their team.

ETR’s overall goal is to add real value to our client’s businesses. That means we spend much of our time focused on the user and utilize data to help define and execute tested strategies, rather than chasing down the latest trends.

Who we are

ETR is a team of creative problem-solvers. Guided first and foremost by quality, ETR sets the bar high. Our passion is obvious throughout the process and shines through to the final work.
Another NYC sunset from ExpandTheRoom's office

Like a family

Many time zones, one incredible team: our home base is in NYC, but many of us live and work in other locations across the country.

ETR, Digiday winner!
Shannon digs it
Anya has lofty goals
Omar being regal at American Kennel Club
Greg finds the cheap booze
Tubin' is a way of live