• About Us

    ExpandTheRoom is a full-service, boutique creative agency, specializing in digital design and development, strategic thinking and most importantly, listening. Based in lower Manhattan, ETR has a decade of experience in the digital world and our vision has never wavered: clients are partners, and working together – clearly, quickly, simply – is the only way we know how to do business. Our team of experts excel in web and mobile design and development but more importantly, we're always on top of emerging trends and technologies (the ones you'll be asking us about tomorrow).

    Our seasoned team of 25 passionate professionals have deployed a ton* of successful projects over the years. Being technology agnostic, our only allegiance is to architect the right solution for you. We have ideas. Lots of ideas. Anyone can "yes" you to death but we’ll always tell you what we think, so please don't be alarmed by the occasional "no" from us. In the end, we want what you want and that is whatever is right for your business and customers.

    The idea of ExpandTheRoom was birthed almost a decade ago when co-owners Todd Doyle and James Cole met playing hockey. “Met” may not exactly be the right word. It was more of a collision, a check into the boards that jarred them both into a fast friendship and an eventual partnership. James and Todd were two individual driven forces that were destined to come together.

    Todd has lived in the creative world since attending an invitation-only magnet arts high school in south Florida. After earning a BA of Fine Arts and a Masters in Digital Arts from the prestigious Maryland Institute College of Art, he pioneered the digital department for one of Baltimore Maryland's top agencies, Planit Advertising. Then, New York seduced him and he found himself doing great work for multiple corporations including Universal Records and Warner Brothers Entertainment. That, however, wasn’t fulfilling enough and he decided to branch out on his own and quickly found success with a number of big name freelance clients.

    James Cole always put business first. Growing up in Ohio taught him how to work hard. Going to college in Pennsylvania taught him how to work smarter. Living in New York taught him that you're dead if you don't combine the two. James first got to flex his entrepreneurial skills managing multiple rock bands in the 90's. He then got to stress his corporate muscles working for MP3.com, BMG Distribution, Atlantic Records, Universal Music Group, GetMusic.com, RealNetworks and finished his corporate rounds as General Manager of Digital for the legendary brand, Rolling Stone.

    One night after their weekly hockey game, Cole and Doyle went out for a beer. They talked about their experiences in the corporate world and found that they both shared a passion to do things better, to cut to the chase, to work smarter and be less wasteful, to listen to what was being said and to work hard. In other words, to try and be great. They also recognized that they are only ever as good as their team is. Cole and Doyle merged their forces together in 2007 and have never looked back. So far, so good.

    *Equation assumes each project weighs appropriately 1 pound. Said another way, ETR has successfully completed 2,500+ projects over the years.

  • The Team

    james
    James Cole
    CEO and Partner

    A big supporter of ocean conservation

    "The most satisfying part of working at ETR is the team...ALL really good people who also happen to be extremely talented"

    todd
    Todd Doyle
    Creative Director and Founder

    Likes open water swimming, hockey and making his son smile

    "It's an exciting time in the industry. Smaller agencies have the abilities and tools to service clients in ways that traditionally only large agencies could."

    Stephen Rhodes
    Stephen Rhodes
    Tags sharks and tuna for scientific research

    "Let's join hands and take a leap into the vortex of digital revolution."

    rick_mendes
    Rick Mendes
    Upgraded to a digital notepad after realizing he was wasting too much paper doodling

    "It excites me to work in a industry whose tools strive to be transparent behind their execution and promote creative empowerment."

    adam_kurzawa
    Adam Kurzawa
    Family is listed in the Japanese-American phone book even though they're not Japanese

    "The convergence of the real-world and digital continually inspires me and I'm thrilled to be helping our partners take their ideas to the masses."

    ryan_ogden
    Ryan Ogden
    Sold cell phones when the hottest feature was a color screen

    "It's amazing to be part of an industry where individuals share their knowledge so openly."

    matt_brochstein
    Matthew Brochstein
    Loves paraprosdokians a little too much

    "This is a fascinating industry to work in because of the speed at which it advances and the potential for massive change in society."

    Christopher Garvey
    Christopher Garvey
    Graduated cooking school

    "Anyone can dream up an idea in this industry, but it's the collaboration between creative and technology that turn it into a real solution."

    ben_maer
    Ben Maer
    Successfully travelled the oregon trail over one thousand times

    If debugging is the process of removing bugs, then programming must be the process of putting them in.

    melody_tran
    Melody Tran
    Swim Instructor; Ex-Soap Opera Star

    It's exciting to be a part of a rapidly evolving industry, but it's even more exciting to be a part of a team that is as passionate, innovative, and inspiring as the team at ETR.

    david_frenson
    David Frenson
    Ally of burritos, enemy of mustard

    "Stoked to be part of an awesome team in an ever-expanding industry."

    Zack Light
    Zack Light
    Eagerly anticipating the Indiana Hoosiers' return to basketball glory. It's coming...

    "I enjoy learning and building relationships, both of which make process and products better."

    lara_warman
    Lara Warman
    My bike is my most trusted form of transportation

    I'm excited to be in an industry that encourages lifelong learning and innovation.

    akil_ash
    Akil Ash

    "These are exciting times in business. Companies of all sizes depend on ETR to help reach their consumers in effective and innovative ways; something I'm delighted to be a part of."

    omar_otieku
    Omar Otieku
    Still reads comic books

    "One thing I really like about working at ETR is that we're always encouraged to learn and explore new skills."

    sam_broe
    Sam Broe
    Left handed/right brained/ambidextrous with beer cans

    "As a small company, ETR gives my voice a soapbox and my ideas a conduit."

    Stephen Ng
    Stephen Ng
    Peanuts are his kryptonite

    "It's easy to get pumped for a project when everyone’s firing away ideas and genuinely getting excited to make something great."

    Greg Gilbert
    Greg Gilbert
    Gamer and food enthusiast

    "The world has changed. These days, a small team of developers can make really big waves with just a good idea and a few bucks."

    justin_knowles
    Justin Knowles
    I have freckles that make a smiley face

    The internet ruined my teenage years.

    dan_colonna
    Dan Colonna
    Comic book enthusiast; doesn't let the Wookiee win

    "It's awesome working with people who constantly remind me that we're here to make quality stuff and have fun doing it."

    jason_meade
    Jason Meade
    Purveyor of fermented ales and useless knowledge

    "The level of technical ingenuity and creativity at ETR is unmatched."

    matt_ceccarelli
    Matt Ceccarelli
    Used to catch shoplifters for a living

    "If you do what you love, you'll never work a day in your life." - Confucius

    reid_hitt
    Reid Hitt
    Available for parties

    "ETR's designers deliver stunning and intuitive solutions that connect with audiences across every platform."

    beverly_mcguire
    Beverly McGuire
    Sings and plays the keyboard in Girls’ Night Out, a vocal ensemble

    "I love being exposed to so many wonderful challenges and learning something new every day."

    Vanessa Fleming
    Vanessa Fleming
    Yogi, snowboarder, lover of cheese

    "ETR is awesome because I work with such a creative group of people and have fun doing it."

    ben_horowitz
    Ben Horowitz
    Loves open-source software and puppies

    "ExpandTheRoom is an anagram for Manhood Expert."

    Rob Johnson
    Robert Johnson
    Has travelled to 22 different countries

    "At ETR, you're encouraged to explore new technologies that interest you."

    chris_cipriano
    Chris Cipriano
    Accidentally sprayed mace in his own eyes -- twice

    "Wait until you see how big we can make your logo!"

    jay_mullen
    Jay Mullen
    Plays a wicked diddle bo

    "The internet? Totally!"

  • Our Space

    ETR is located in lower Manhattan, a few steps away from the historic South Street Seaport and Pier 17. Easy to get to from Manhattan, Brooklyn, Staten Island, Queens and New Jersey (we have team members from all of those places), ETR is nestled in the beating heart of the financial district where there’s a great mix of restaurants and shops, to say nothing of outdoor cafes and bars.




    The Stream

    A sneak peek into what's going on at the office.

    • May 9

      Steve Ng

      shared a link

      Pretty cool interactive music video.

      http://bit.ly/KmrTdT
    • May 8

      Chris Cipriano

      shared a link

      If you could use photoshop in real life situations....

      http://bit.ly/Jd2GBp
    • May 8

      Steve Ng

      shared a link

      pretty amazing hyper-realist sculptures.

      http://bit.ly/KiBySz
    • May 4

      Jason Meade

      posted something

      8-Bit Beauty: http://bit.ly/J4ZAO4

    • May 4

      Jason Meade

      posted something

      Nice use of HTML5 here. Oh, and it involves comic books so...: http://bit.ly/K7eje5

    • Apr 27

      Chris Cipriano

      posted a video

      A shop where you can play original Nintendo AND get a haircut at the same time?!? Retro Bobby is the man!

      http://bit.ly/IvPjdz
    • Apr 27

      Matt Brochstein

      shared a link

      Click away: http://bit.ly/JMi34B

    • Apr 25

      Ben Horowitz

      shared a link

      A brief and comical history of browser detection

      http://bit.ly/JGNmO7